Bvlgari celebrates the colourful emotions of the Italian lifestyle with new Allegra fragrance collection for her
Roman jeweler Bvlgari, known for upending the rules of jewelry design by combining vivid colours and gemstone shapes has just introduced a ground-breaking fragrance collection that allows you to design your own personalized scent experience. It’s called “Allegra” and it celebrates the one-of-a-kind glamour of Italian women through five exhilarating fragrances and five Magnifying essences.
Here’s how it works: to personalize your scent, first choose one of the five eaux de parfum in the core collection. Infused with the radiant vitality of Italy, the five scents are a tribute to Romans’ boundless energy. Each fragrance wraps you in the irresistible delight of an Italian escape: the energizing sun of the Mediterranean Sea, the excitement of Italian love, the soothing pleasure of Italian dolce, the fun of a sunset aperitivo in Rome, and the enchantment of a Venetian festa.
Once you have selected a core fragrance, you can enhance the emotion of a favourite note through an industry first: five exclusive essences designed to blend seamlessly with any of the eaux de parfum. Love vanilla? Spritz the Vanilla Magnifying Essence over your fragrance. Prefer the warmth of musk? There’s a magnifying essence for that as well. The best part of these Magnifying essences is that they will work with any of the fragrances you already own.
To bring this vision to life, Bvlgari enlisted the talents of Master Perfumer Jacques Cavallier who crafted the award winning Bvlgari Eau Parfumée Au Thé Blanc (white tea).
“I was totally inspired by the Italian soul,” he says. “This Italianity that we are talking about, that everyone envies Italy and that no one succeeds in equalling. It’s 3,000, 4,000 years of history, and it goes back to its roots that are very deep but still extremely modern because they are values that have gone through the centuries and history…all roads lead to Rome, all magnificent raw materials lead to Rome, all perfumes lead to Rome.”
Master Perfumer Jacques Cavallier was born in the epicenter of perfumery, Grasse, France. Surrounded by jasmine fields, he developed a lifelong passion for exceptional raw materials. In fact, his earliest memory is of culling blossoms at five in the morning, and, out of pure ardor, he’s been refining a single jasmine accord for 25 years—a boundless dedication and artistry on par with Bvlgari’s visionary expertise. With Cavallier’s acute appreciation of everything
sophisticated and precious, the brilliant perfumer has been uniquely able to create a new and beautiful olfactory language, Bvlgari Allegra, bringing the joys of Italy to life. In each Bvlgari Allegra scent, the distinctive Roman spirit and the daring Italian style resonate and beckon to another famous epicenter, The Eternal City. As Cavallier says, “All perfumes lead to Rome.”
Bvlgari Allegra Fantasia Veneta
Experience the most incredible Italian festa with this chypre-fruity fragrance for her that blends notes of red peach, Indonesian patchouli leaf and vanilla.
Bvlgari Allegra Riva Solare
A sparkling citrus-floral scent that blends notes of energizing bergamot, Osmanthus, musk and solar orange blossom. It evokes the emotions of a sun-filled day by the Mediterranean Sea.
Bvlgari Allegra Fiori d’Amore
This grand floral bouquet of the finest roses is a tribute to Italian passion and love. It features Turkish and Bulgarian rose blooms with a hint of tart raspberry.
Bvlgari Allegra Dolce Estasi
This sweet, decadent fragrance for her is inspired by the finest Italian pastries and desserts. It celebrates Italian dolce with notes of Italian citrus, heliotrope and musks.
Bvlgari Allegra Rock’n’Rome
Rock’n’Rome is an amber-floral scent for her that blends notes of apricot, Osmanthus flower, spices, amber, vanilla, benzoin and woods. It boasts a liquorous floriental addiction inspired by sipping cocktails on a terrace overlooking the Rome cityscape.
“Bvlgari Allegra is an opportunity to fully be yourself with your very own perfume that others won’t have thanks for the Magnifying essences,” explains Cavallier.
Bvlgari’s Allegra fragrance collection is available exclusively in Canada at Holt Renfrew and holtrenfrew.com
Anna Roszak RobinsonOctober 5, 2021 at 7:26 am
Linda LOctober 4, 2021 at 11:15 pm
The Allegra fragrances do put a smile on my face. My fav is the dolce estasi…notes of citrus, heliotrope and musks. Never met an Italian dessert, I didn’t like, and this fragrance is certainly a sweet reminder.
DanielaOctober 4, 2021 at 10:02 pm
Such an amazing idea, easily make your signature scent by adding a essences to your favorite perfume. No one can duplicate. Your own personal scent. Love it especially the vanilla
Cheri StevensOctober 2, 2021 at 8:50 pm
I need to experience these! How amazing this concept is. 😍
MitraOctober 2, 2021 at 12:02 pm
Bottles are very creative and beautiful! The scents are amazing!!! Especially the Musk!
Rhonda StefaniOctober 1, 2021 at 11:42 am
A fascinating way to deliver great signature scents! Completely agree with the other comments on the bottle looking like a piece of wrapped candy, so cute!
September DeeOctober 1, 2021 at 9:46 am
I find this concept fascinating and can imagine having them all in a bowl looking like candy wrapped sweets. Once the bottles are empty they woukd look pretty on a windowsill with the light coming through. Gorgeous scents and gorgeous flacons!
Cynthia SacksOctober 1, 2021 at 8:51 am
They all sound yummy — espeically Bvlgari Allegra Dolce Estasi. @cindy_sacks
Debbie BashfordOctober 1, 2021 at 8:18 am
Magnifying essences………….that is very cool
BethOctober 1, 2021 at 8:15 am
@Louisa, I thought the same thing. Looks like a wrapped candy!
Louisa SantoroOctober 1, 2021 at 7:07 am
Hi Dave, I love first of all the shape of the bottle from Bvlgari Allegra. It looks like a wrapped candy. I can’t pick which is my favorite. They all sound delicious @louisaS59