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Coach’s Blockbuster Fragrance Wild Rose Enchants

Introducing Coach’s blockbuster fragrance: Wild Rose

Coach Wild Rose
Coach Wild Rose

American fashion brand Coach is taking us on a romantic walk through a meadow of wild flowers in this season’s new fragrance launch: Wild Rose. It’s a modern fruity-floral scent for her that blends crisp red currant and fresh bergamot citrus with delicate wild rose, jasmine and tonka bean. It’s bright and optimistic with a carefree character. We love that is has a light woodsy dry-down that is comforting and warm.

Coach Wild Rose
Coach Wild Rose

Ingredients: Red currant, bergamot, wild rose, jasmine sambac, ambroxan, moss, tonka bean

Coach Wild Rose
Coach Wild Rose

“Coach Wild Rose captures the free-spirited attitude of Coach. Bold and sensual, it evokes the untamed beauty of fields of wildflowers and a feeling of possibility,” says Coach Creative Director Stuart Vevers. The scent was inspired by Coach’s prairie floral prints, a symbol of the house’s free-spirited attitude. In creating the fragrance, perfumer Marie Salamagne set out to capture the feeling of joy and the anticipation of romantic summer evenings.

Coach Wild Rose
Coach Wild Rose

You’ll notice the wild rose accord is quite different from a traditional Turkish or Damask rose note used in many scents today. This is a light, fresh floral note that has an airy facet – like smelling a rose in a field with a light breeze. Marie skillfully uses a very light hand with the rose note which gives it a charm and innocence. The white jasmine note adds a romantic facet that balances the freshness of the bergamot citrus.

Coach Wild Rose
Coach Wild Rose

You’ll also see that the iconic Coach for her bottle now boasts an ombré burgundy gradient, a nod to relaxing summer afternoons. There is a matching burgundy hangtag, a symbol of Coach’s lasting quality and craftsmanship. The C charm adds a sweet detail and the turnlock spray cap evokes the closure that has appeared on the company’s bags for decades.

The Coach Wild Rose campaign features model Lexi Boling in a wildflower meadow on a sunlit afternoon. Created with Coach collaborator and superstar photographer Steven Meisel, the images strike a unique balance of daring attitude with the soft romance of sensual florals.

perfumer Marie Salamagne, creator of Coach Wild Rose
perfumer Marie Salamagne, creator of Coach Wild Rose

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Vevers, the brand crafts luxury leather goods, accessories, fragrances and fashion collections for her and him. The focus is on quality and detailing – items that will last for generations. The fragrances reflect the modern approach to style with a nod to Coach’s artisanal heritage.

Coach Wild Rose
Coach Wild Rose

Coach Wild Rose is available at Hudson’s Bay stores, thebay.com, shoppersdrugmart.ca and select Shopper’s Drug Mart stores.


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5 Comments

  • Reply
    Linda L
    September 5, 2022 at 9:55 am

    Love a fruity floral fragrance! Had opportunity to spritz and it is delightful! The flacon is classic Coach!

  • Reply
    Brenda Elkins
    September 4, 2022 at 12:55 pm

    This is definitely not your great-grandma’s rose perfume. What delightful blend of notes in this creation. The bottle suggests luxury and attention to detail. This is going to be a winner!

  • Reply
    Urmi
    September 2, 2022 at 11:28 am

    Sounds like a delightful fragrance!

  • Reply
    September Dee
    September 1, 2022 at 10:51 am

    The bottle is beautiful and the scent sounds so good…”like smelling a rose in a field with a light breeze”. How romantic and delightful!

  • Reply
    Angela Citrigno
    September 1, 2022 at 7:23 am

    I love the smell of a rose noted fragrance and I’m looking forward to testing this one out. The ombré burgundy gradient bottle is sure to be eye catching too.

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