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Four Global Fragrance Trends for 2022

Four Global Fragrance Trends for 2022

As we ease into a new year, there are some exciting fragrance trends on the horizon. The effects of the global pandemic continue to ripple throughout the world as fragrance houses race to find ingredients, flower essences and most importantly, bottles and components to house our favourite fragrances. Expect this to continue for the coming months.

Perfumers are pushing lockdowns and restrictions to the back of their minds as they imagine a happier, joyful world. There is a desire to return to optimism and happiness that is reflected in the choice of notes, bottle design and even digital campaigns. Scent takes you away on an olfactory trip and this is certainly true during 2022. Here are the global fragrance trends we’re seeing so far:

1 Joyful Colour: Pantone colour of the year is Very Periwinkle Blue 17-3938.

For the first time, global colour authority Pantone has created a brand new shade: Very Peri, a vibrant periwinkle blue with red undertones.

“The colour is the happiest and warmest of all the blue hues, blending the faithfulness and constancy of blue with the energy and excitement of red to deliver an empowering mix of newness with a carefree confidence and a daring curiosity that animates our creative spirit,” said Pantone in a company announcement. You’ll notice the star shade reflects the blue glow of digital screens and smartphones – something that has become a daily constant in our lives now.

Fashion designers and makeup artists kickstarted this trend last year during New York, Milan and Paris Fashion Weeks. This soft shade of purple popped up on jackets, dresses, coats and even bathing suits at dozens of shows. The surprisingly twist is that it was used as a blush.

Fenty Beauty Cheeks Out Freestyle Cream Blush in Drama was the go-to product backstage. One clever beauty editor quipped, “purple is the new pink.”

2 Escape through perfume

Escapist Fragrance is a term you’ll hear throughout 2022 as perfumers introduce scents specifically blended to evoke the idea of a vacation. You may be forced to stay at home as much as possible but these scents can take you away thanks to your sense of smell and imagination.

Versace’s Dylan Turquoise is a great example of this. Each note was selected to smell like you are relaxing on a tropical beach.

This fresh and light fruity-floral scent for women blends notes of Primofiore lemon, Italian mandarin from Sicily with jasmine petals & freesia. But it is the juicy guava notes that wrap around the white flowers and woods that gives it a fresh, delicious character. Donatella Versace describes it as an escape to faraway islands where the blue sky meets crystal waters. It’s a fragrance blended to remind you of warm sun and summer days.

If a ski vacation in the French Alps is you idea of a true getaway, Moncler pour Femme is for you. You can almost hear the swish of the powdery snow when you smell the green alpine accord in this fragrance.

It is a sophisticated woody floral eau de parfum for her that pairs a lively Italian green mandarin note with a green alpine accord. It’s a fresh and uplifting first impression. The feminine heart of rare jasmine absolute with fruity undertones soon emerges balanced by the sandalwood and musk. It’s beautifully blended

hibiscus
hibiscus

3 The Global Popularity of Hibiscus

Food and fragrance trends often go hand-in-hand. That’s because the big fragrance developers also create flavours for the food and restaurant industries. According to the Whole Foods Trends Council, there is one big food trend coming in 2022: hibiscus. High in vitamin C, this vibrant flower found in tropical regions is used in beverages and foods. Expect to see pink-hued Ruby Hibiscus Water, hibiscus fruit spreads, and hibiscus- and-ginger/mango spice blends. High-end restaurants are already introducing hibiscus ice cream on dessert menus.

Hibiscus is also popping up as a star ingredient in perfumes. We particularly like how the flower is used in Bvlgari Omnia Coral. Hibiscus is paired with goji berries, bergamot, pomegranate, water lily, musk and cedar for a soft and romantic effect.

4 Aromatic Sage

On the men’s fragrance side, there is one ingredient that is appearing in many new launches: sage.

aromatic sage
aromatic sage

This strong, confident herbaceous plant belongs to the mint family and is widely used in tea, incense and essential oils. The fragrance oil is steam-distilled from the leaves and often has a peppery freshness.

We like how sage is used in Atkinsons Pirates Grand Reserve. This ambery-spicy scent for him or her blends sage with rum, vanilla, cacao, heliotrope, jasmine, cedar, geranium, musk and patchouli. The enticing rum-and-chocolate signature makes it feel exotic and special.

As the year unfolds, we’ll continue to update you on scent trends we see emerging. It promises to be an exciting year for fragrance enthusiasts.

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6 Comments

  • Reply
    AJ Lee
    January 17, 2022 at 9:30 pm

    i love hibiscus ! so glad it will be trendy for 2022 !

  • Reply
    September Dee
    January 17, 2022 at 4:11 pm

    I’m liking these trends!

  • Reply
    Daniela
    January 15, 2022 at 5:56 pm

    Love the whole concept of escaping through perfumes. A scent just to take you away from the cold or the boredom of the same everyday routine. It’s been a rough couple of years and if a perfume can make me feel like I’m on a beach or mountain or anywhere just for a little than I’m in. @daniela27

  • Reply
    Jamie Johnson
    January 15, 2022 at 1:33 pm

    I still love my gourmand scents, no matter what time of year it is! And, I really loved all the scents that came out last year that were candy or sweets themed. I LOVED Moschino’s Toy Boy 2 Bubblegum campaign! They actually used bubblegum to make a Barbie approved, hot pink bear bottle of perfume! That is truly something special! And all these fabulous fragrances are sure to be a hit this year, and maybe next year, too. Thanks Dave! Great piece as always. Hope you’re having a good New Year. So far, so good here, but it is a little early to tell. But I’m believing it’s going to be the best year yet! xoxoJJ

  • Reply
    Brenda Elkins
    January 15, 2022 at 12:41 pm

    This is not the first time that the fashion and fragrance industry have been challenged by something as significant as a global pandemic. The 1st and 2nd world wars could have obliterated the haute couture houses completely had it not been for the passion and imagination of brilliant designers such as Coco Chanel. From adversity these ingenious artists created not only style but hope. The “Victory Red” lipstick was worn proudly by women in direct opposition to Hitler who hated red lipstick on women. There was rationing so clothing had to be cut sparingly but that didn’t mean they were drab. Colourful fabrics were cheerful and made people feel better. Fragrance was precious and fully appreciated. Coco Chanel said “a woman who does not wear fragrance has no future ” Today designers like Donatella want us to take that trip even if it is just in our mind. We are blessed to have the gifts of fragrance, fashion and make-up easily attainable as we face a brighter future.

  • Reply
    Angela Citrigno
    January 15, 2022 at 11:33 am

    The new Pantone Very Periwinkle Blue puts a smile on my face. I love a deeper lilac shade as lilac itself washes me out. Dylan Turquoise is a beautiful fragrance and I wear it regularly. About now most of us need to picture ourselves in a sunny blue skies setting starring out at turquoise blue waters and white sand between our toes. I definitely miss being in the Caribbean for the month of February. Hopefully, next year we can travel without worry and the what ifs. I can honestly say since the pandemic I now incorporate fragrance everyday now. @959angela

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