Four Global Fragrance Trends for 2022
As we ease into a new year, there are some exciting fragrance trends on the horizon. The effects of the global pandemic continue to ripple throughout the world as fragrance houses race to find ingredients, flower essences and most importantly, bottles and components to house our favourite fragrances. Expect this to continue for the coming months.
Perfumers are pushing lockdowns and restrictions to the back of their minds as they imagine a happier, joyful world. There is a desire to return to optimism and happiness that is reflected in the choice of notes, bottle design and even digital campaigns. Scent takes you away on an olfactory trip and this is certainly true during 2022. Here are the global fragrance trends we’re seeing so far:
1 Joyful Colour: Pantone colour of the year is Very Periwinkle Blue 17-3938.
For the first time, global colour authority Pantone has created a brand new shade: Very Peri, a vibrant periwinkle blue with red undertones.
“The colour is the happiest and warmest of all the blue hues, blending the faithfulness and constancy of blue with the energy and excitement of red to deliver an empowering mix of newness with a carefree confidence and a daring curiosity that animates our creative spirit,” said Pantone in a company announcement. You’ll notice the star shade reflects the blue glow of digital screens and smartphones – something that has become a daily constant in our lives now.
Fashion designers and makeup artists kickstarted this trend last year during New York, Milan and Paris Fashion Weeks. This soft shade of purple popped up on jackets, dresses, coats and even bathing suits at dozens of shows. The surprisingly twist is that it was used as a blush.
Fenty Beauty Cheeks Out Freestyle Cream Blush in Drama was the go-to product backstage. One clever beauty editor quipped, “purple is the new pink.”
2 Escape through perfume
Escapist Fragrance is a term you’ll hear throughout 2022 as perfumers introduce scents specifically blended to evoke the idea of a vacation. You may be forced to stay at home as much as possible but these scents can take you away thanks to your sense of smell and imagination.
Versace’s Dylan Turquoise is a great example of this. Each note was selected to smell like you are relaxing on a tropical beach.
This fresh and light fruity-floral scent for women blends notes of Primofiore lemon, Italian mandarin from Sicily with jasmine petals & freesia. But it is the juicy guava notes that wrap around the white flowers and woods that gives it a fresh, delicious character. Donatella Versace describes it as an escape to faraway islands where the blue sky meets crystal waters. It’s a fragrance blended to remind you of warm sun and summer days.
If a ski vacation in the French Alps is you idea of a true getaway, Moncler pour Femme is for you. You can almost hear the swish of the powdery snow when you smell the green alpine accord in this fragrance.
It is a sophisticated woody floral eau de parfum for her that pairs a lively Italian green mandarin note with a green alpine accord. It’s a fresh and uplifting first impression. The feminine heart of rare jasmine absolute with fruity undertones soon emerges balanced by the sandalwood and musk. It’s beautifully blended
3 The Global Popularity of Hibiscus
Food and fragrance trends often go hand-in-hand. That’s because the big fragrance developers also create flavours for the food and restaurant industries. According to the Whole Foods Trends Council, there is one big food trend coming in 2022: hibiscus. High in vitamin C, this vibrant flower found in tropical regions is used in beverages and foods. Expect to see pink-hued Ruby Hibiscus Water, hibiscus fruit spreads, and hibiscus- and-ginger/mango spice blends. High-end restaurants are already introducing hibiscus ice cream on dessert menus.
Hibiscus is also popping up as a star ingredient in perfumes. We particularly like how the flower is used in Bvlgari Omnia Coral. Hibiscus is paired with goji berries, bergamot, pomegranate, water lily, musk and cedar for a soft and romantic effect.
4 Aromatic Sage
On the men’s fragrance side, there is one ingredient that is appearing in many new launches: sage.
This strong, confident herbaceous plant belongs to the mint family and is widely used in tea, incense and essential oils. The fragrance oil is steam-distilled from the leaves and often has a peppery freshness.
We like how sage is used in Atkinsons Pirates Grand Reserve. This ambery-spicy scent for him or her blends sage with rum, vanilla, cacao, heliotrope, jasmine, cedar, geranium, musk and patchouli. The enticing rum-and-chocolate signature makes it feel exotic and special.
As the year unfolds, we’ll continue to update you on scent trends we see emerging. It promises to be an exciting year for fragrance enthusiasts.