Sneak Peek at Montblanc Explorer Ultra Blue:
Arriving on counter and online mid-September 2021
Swiss luxury accessories brand Montblanc is launching a fresh citrus-marine-woody fragrance for him inspired by the crystal blue lakes that dot Switzerland. It’s called Explorer Ultra Blue and it is built around a marine accord with notes of violet leaf, lemon, bergamot, juicy pink peppercorn, patchouli, tonka bean and leather accord.
The fragrance is the newest addition to the Montblanc Explorer line first launched in 2019 as a tribute to the Maison’s passion for exploration and heritage as a trusted travel companion to explorers for nearly 115 years. The second pillar of the Maison’s fragrance brand, Montblanc Explorer has been embraced by a new generation of adventurers, challenging conventions and looking to leave their mark in the world.
Three world travellers and exceptionally talented noses – Givaudan’s Jordi Fernandez , Olivier Pescheux, and Antoine Maisondieu – have come together to develop an original scent fit for today’s explorer, one that awakens a desire to discover nature’s palette of blues: sky, lakes and mountains.
The top notes of Montblanc Explorer Ultra Blue can be described as a luminous and zesty fusion of Italian bergamot and citrus of the finest quality, with the addition of a touch of pink peppercorn to deliver a fresh spicy note with woody facets reminiscent of pepper and elemi. Marine accord is the beating heart of the fragrance. The blue aquatic depth that comes from fusing citrus with the marine and airy notes evokes the freshness of Alpine landscapes, with the subtle hint of a sea breeze. The fresh, iodine, watery, salty and airy notes contrast with grey amber notes. One final stop on the island of Sulawesi in Indonesia delivers the base notes that define the structure of Montblanc Explorer Ultra Blue. A singular patchouli of the finest quality has been exclusively crafted for Montblanc. Cleared from the usual dark earth facets it naturally comes with, this patchouli is then masterfully combined with refined woods giving it an earthy and rich base, with leathery facets.
A Fragrance Bottled Up With Craftsmanship
It continues with the design of the ingenious bottle that holds it, leaning into the Maison’s long tradition of fine European craftsmanship with stops in Germany, Italy and France. Assembled by hand in the Maison’s Pelleteria in Florence, the bottle’s Ultra Blue leather-like protective sheath is printed with the elegant Saffiano motif used on Montblanc leather creations since 1926, and decorated with the Montblanc emblem crafted in Montblanc’s Hamburg manufacture. The polished white metal engineering gear cap on the bottle is elegantly engraved with “Montblanc Explorer”. With the greatest care and attention to detail in design and quality, the bottle’s thick glass base reveals the iconic Montblanc star representing the six glacial slopes creating the snowy peak of the mountain.
A new campaign shot by John Balsom captures the spirit of exploration of Explorer Ultra Blue, featuring model and adventurer Rein Langeveld, on his own epic journey, right where the blue of the sky, of a lake and the highest peaks of the French Alps meet. Mountain and water, the inspiration for the fragrance, are as much the heroes of the story as our intrepid explorer.
A celebration of open skies, breath-taking mountain scapes, and the pure air of high altitudes, the awe-inspiring visuals serve as a reminder that when you find your spirit of exploration, you can push beyond boundaries, with only the sky as the limit. The TV campaign spotlights the Ultra Blue man – confident, determined and always focused on his next adventure – in his element, on a blue lake, ready to take on the elements in his latest challenge, aboard a luxurious boat.
Rein was born and raised in the Netherlands. He studied fine arts and photography at the Reitveld Academy in Amsterdam before heading out on a global adventure that landed him in Rio de Janeiro. Needing to find a job, he decided to try modelling. He was immediately signed to a top agency and booked jobs around the world for fashion and accessory brands. He believes strongly in giving back to the community and supports various charities.
Initiated with the original Montblanc Explorer fragrance, ethical sourcing continues to be a priority in the creation of this line of fragrances, with the main ingredients of Montblanc Explorer Ultra Blue coming from Givaudan’s Sourcing for Shared Value program. The famous perfume house supports local producers in embracing ethical and sustainable development. This ethical commitment is in line with the philosophy of Montblanc EXPLORER where travel goes hand in hand with making the world a better place to create a brighter future. This support to local communities is also reflected in educative initiatives for future generations, such as the construction of three libraries for school children in the regions of Buton and Katoi on the island of Sulawesi.
Montblanc Explorer Ultra Blue is launching in September in Canada at Hudson’s Bay stores, thebay.com, Shoppers Drug Mart, shoppersdrugmart.ca, Sephora stores and sephora.ca.