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Jimmy Choo launches “I Want Choo” Fragrance

London-based fashion house Jimmy Choo has just launched a glamorous new fragrance for women called “I Want Choo”. It’s a floral-gourmand-woody scent for her that captures the style and energy of the brand.

Jimmy Choo’s heritage is intrinsically linked to the high octane style of the red carpet with its expertise in designing luxury accessories that command attention. It’s daring, fun and glamorous.

Jimmy Choo "I Want Choo" fragrance
Jimmy Choo “I Want Choo” fragrance

This spirit is captured in the ad campaign that follows three friends getting ready to party the night away. It is not about going out, it is all about sharing the fun, the laughter and making it a girls night in to remember. Elegance and style are de rigueur. Models Madison Headrick, Damaris Goddrie and Yue Han bring the party themselves turning their home into their own personal club.

Jimmy Choo "I Want Choo" fragrance
Jimmy Choo “I Want Choo” fragrance

The fragrance itself opens with sparkling citrus top notes. Juicy mandarin orange blends with suave velvety peach. What’s particularly interesting is the addition of red spider lily, a fascinating and almost hypnotic flower with an almost solar vanilla-like aroma. It mixes nicely with jasmine. The dry down is sweet vanilla and benzoin.

red spider lily
red spider lily

Olfactory Pyramid

Top notes: mandarin juice, velvet peach

Middle notes: red spider lily, jasmine sambac

Base notes: vanilla, benzoin

Like the ad campaign, perfumers Sonia Constant, Antoine Maisondieu and Louise Turner worked as a trio, exchanging ideas and inspirations. The dynamic team chose the red spider lily as the starting point of the fragrance. An original, vibrant flower, it boasts a beautiful red appearance and spider-like petals.

Jimmy Choo "I Want Choo" fragrance
Jimmy Choo “I Want Choo” fragrance

As with all Jimmy Choo products, packaging is hugely important. The flacon was designed to be a true object of desire. Featuring a bold gold spray cap with a hammered jewelled effect and precious JC monogram logo, all underlinded by the soft and ultra-feminine peach tint of the fragrance. Even the box oozes glamour. The vibrant red glitter box features a golden JC monogram.

Jimmy Choo "I Want Choo" fragrance
Jimmy Choo “I Want Choo” fragrance

Jimmy Choo “I Want Choo” Eau de Parfum is available on Canada at Hudson’s Bay stores, thebay.com, select Shoppers Drug Mart stores and shoppersdrugmart.ca

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4 Comments

  • Reply
    Linda L
    October 19, 2021 at 2:09 pm

    Love this flacon and so interested in the red spider lilly in this fragrance. I want Choo and I need Choo!

  • Reply
    Liz Howard
    October 16, 2021 at 1:31 pm

    This fragrance sounds amazing!!!

  • Reply
    September Dee
    October 15, 2021 at 6:44 pm

    “Choo” sound amazing! Lol.

  • Reply
    Daniela sborlini
    October 15, 2021 at 9:32 am

    I want you choo!!! Looking forward to smelling this @daniela27

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