Jimmy Choo’s Stylish Party Fragrance
London-based fashion house Jimmy Choo believes it is time to party. Following three very challenging years, fashionistas around the globe are ready to let loose and have some fun. And to get in the proper mood, the luxury brand has this advice: “Whether you’re heading to a stylish party or getting ready for date night, when it comes to creating a captivating after-hours look, consider the following your fail-safe formula: Vertiginous heels, check. A chic outfit, that will comes alive on the dance floor, check. And the finishing touch? A spritz of Jimmy Choo’s new fragrance. Why? Because I WANT CHOO FOREVER, captures the playful spirit of the storied accessories house. In short, this enchanting scent is guaranteed to become the backdrop to your most memorable evenings.”
The dynamic duo behind I WANT CHOO FOREVER, perfumers Sonia Constant and Louise Turner (Givaudan) have evolved the scent story of I WANT CHOO to deliver this new emboldened FOREVER iteration. Not only does it tap into the bold, glamorous world of the Jimmy Choo, it encapsulates the essence of this stylish house like never before.
This celebratory energy is inherent to the particular blend of ingredients that make I WANT CHOO FOREVER so intoxicating. Powerful rose has been amalgamated with a spicy pink peppercorn and bitter almond oil to denote attraction and boldness. The heart is an potent black cherry liquor, seductive jasmine sambac and a warm feminine vetiver. The final twist? Earthy moss, vanilla and tonka bean which combine to make this delicious scent truly addictive. This results in a sensuous symphony of Chypre, Amber and Gourmand; leaving a mysterious trail that endures all night.
What makes this fragrance truly unique is the black cherry liquor accord that gives it a seductive facet. It’s sweet with a warm fruity character – just like a designer cocktail you’d order at a hip nightclub. It blends beautifully with the jasmine.
The elegant black degrade lacquer bottle takes inspiration from the boldness of the scent, with an sculptural shape – an ode to the female form – that makes it a stunning addition to any woman’s bathroom shelf. The striking gold monogram, a design signature of the brand, and the hammered-effect cap, both echo not only the superb craftsmanship Jimmy Choo is beloved for but also the vibrant modernity that is at the heart of the brand.
This sophistication and fun is perfectly captured in the I WANT CHOO FOREVER campaign. Seen against a luminous black and gold city skyline, three models dressed in spectacular, shimmering party dresses share a moment of fun ahead of what is sure to be an exciting evening.
Jimmy Choo I Want Choo Forever is available at Hudson’s Bay stores, thebay.com, Shoppers Drug Mart stores, and shoppersdrugmart.ca