Jimmy Choo’s Surf-Inspired fragrance Man Aqua
UK luxury brand Jimmy Choo is launching a surf-inspired fragrance this month called Man Aqua. It’s a bright, refreshing scent laced with a marine-soaked breeze. Perfumers Paul Guerlain and Julien Rasquinet collaborated on the compostion, a clean woody-marine fragrance that captures the adrenaline and thrill of surfing ocean waves. The brand describes it as ‘fresh as newly churned sea foam; as revitalizing as a morning spent out in the surf.’
To open, the stimulating spice and sweetness of cardamom rides a sparkling wave of grapefruit, before drying down to a fresh heart of icy geranium and clary sage, both of which mingle with the marine accord which sits at the core of Jimmy Choo Man Aqua. At the base, a just-weighty-enough anchor of patchouli and amber is afforded a soft, seafaring-inspired aspect with the addition of salted moss.
Top: Cardamom, Grapefruit
Heart: Marine Accord, Clary Sage
Base: Patchouli, Salted Moss
An olfactive ode to the ocean, Jimmy Choo Man Aqua comes housed in the fragrance family’s instantly recognisable flask flacon – only for this new iteration it has been finished in glass the colour of the sea. In keeping with the look of the brand, the bottle also comes complete with an embossed crocodile-effect cap in a complimentary shade of cornflower blue.
THE ADVERTISING CAMPAIGN
The new advertising campaign for Jimmy Choo Man Aqua stars Brazilian model Marlon Teixeira, who has fronted multiple campaigns for the Jimmy Choo Man fragrance portfolio in the past.
A keen surfer, Teixeira perfectly embodies the bold new form of Jimmy Choo Man Aqua. Unimpeachably masculine but also entirely comfortable in his own skin, for this new campaign Teixeira is pictured emerging from the sea following a surfing session.
A smiling, sun-kissed picture of modern masculinity, both confident and cool, Teixeira is pictured half-clad in a wetsuit while carrying his surfboard onto the sand. An uninhibited man with an innate sense of elegance, Teixeira is the living embodiment of the Jimmy Choo man in 2022.
Jimmy Choo Man Aqua is available in Canada at Hudson’s Bay stores, thebay.com, select Shoppers Drug Mart stores and shoppersdrugmart.ca