Exclusive First Look: Moncler Pour Homme and Femme: A new chapter in the Alpine story that began in 1952
Just Arrived: The shipment of Moncler fragrances has just arrived at select Hudson’s Bay stores. You will find them at Downtown Montreal, Anjou, Mississauga Square One, Guildford, Vancouver Downtown and Yorkdale.
One of the most anticipated fragrance launches of the year is arriving in Canada in the coming weeks. Renowned luxury brand Moncler has just unveiled its first-ever fragrances, Moncler Pour Homme and Moncler Pour Femme – two scents that signal a veritable expedition for the senses. Both scents take inspiration from Moncler’s mountain heritage and offer a new concept of luxury. In a harmony of contrasts, each scent evokes a crisp, cool ode to the great outdoors wrapped in an opulent cocoon of warmth.
Moncler was founded at Monestier-de-Clermont, Grenoble, France, in 1952 and it currently headquartered in Italy. Since its inception, the brand has integrated style with ongoing technological research assisted by experts in activities linked to the world of the mountain. The outerwear collections marry the extreme demands of nature with those of city life. In 2003, Remo Ruffini took over the company, of which he is currently Chairman and CEO. He’s credited with fueling the “quiet luxury” concept – high quality items with discreet logos. It’s global success has come through word-of-mouth, not flashy ad campaigns. It’s one of the fastest growing luxury brands in the world today.
Groundbreaking LED bottle design
In keeping with Moncler’s passion for innovation, the bottle design is a game-changer.
Taking a unique stance in the global fragrance market, a LED screen adorns the bottle of the rechargeable 150ml edition of the Moncler Pour Femme and Moncler Pour Homme Eau de Parfum, with an illuminated message panel customizable via a Bluetooth-powered smartphone app. This playful innovation allows you to write a personal note that appears in scrolling red letters across the bottle’s mirrored façade when activated by the Moncler logo-shaped push button in contrasting white (Moncler Pour Femme) or black (Moncler Pour Homme). Perfect for a nickname, special message or holiday greeting, this exclusive technological design feature is a lasting echo of the Moncler spirit: from the mountain to the city.
With its revolutionary LED design, the ‘borraccia’ flask-shaped bottles of Moncler Pour Femme and Moncler Pour Homme forge an inextricable link with the House’s mountain roots and adventurous spirit. The fragrance duo shares a unique Mountain Woods accord exclusive to Moncler. This warm, sophisticated woody element is a common DNA that evokes the pioneering spirit of the House. Beyond this accord, each fragrance unveils an intrinsic blend of prestigious natural materials and unique accords formulated in the hands of perfumers Nisrine Grillié, Quentin Bisch, Antoine Maisondieu and Christophe Raynaud at Givaudan.
“The Mountain Woods accord is the common thread between the women’s and men’s fragrance. For its woody, outdoors feeling, we used cedarwood. For the stylish sophistication of the house, we worked with a saturation of amber. Together with Antoine Maisondieu, we added sandalwood for its comforting, creamy warmth.” – Nisrine Grillié
Both the Moncler Pour Femme and Moncler Pour Homme fragrances are showcased in a unique ‘borraccia’ flask-shaped bottle encircled with a ribbed silver case and cap – a utilitarian echo to Moncler’s mountaineering origins and the iconic quilted construction of a Moncler jacket. This landmark bottle design marries a bold silver finish with clear glass revealing the light amber liquid of Moncler Pour Femme, while the Moncler Pour Homme bottle features a silver-dipped effect. The Moncler Pour Femme bottle is distinguished with a softly curved base design, while the Moncler Pour Homme bottle falls in a straight line to the base.
Moncler Pour Femme: a floral-woody scent for her
A floral woody musky fragrance, Moncler Pour Femme is the work of perfumers Nisrine Grillié and Quentin Bisch. Containing a pair of custom accords designed exclusively for Moncler, the fragrance opens with the crisp, bright sensation of the Powdery Snow accord – reminiscent of the evanescent beauty of freshly fallen snow.
“We wanted to keep the freshness and minerality of snow with the warm, comforting sensuality of wood notes. Moncler Pour Femme needed to smell powdery like fresh snow but with a feeling that you really want to wrap yourself up in it. Think of fresh powder on a mountain top with the sunlight shining through the snowflakes – that is the exclusive Powdery Snow accord we created for this scent.” Nisrine Grillié
Lifted with the radiance of Italian Bergamot, it evolves through a bouquet of white florals – Jasmine Sambac and sweet Heliotrope – to plunge headfirst into the warm embrace of the exclusive Mountain Woods accord. Exclusive to Moncler, this base note envelops the wearer, mingling the seductive essences of amber, cedarwood and sandalwood. Its luxurious and heady drydown fuses with natural vanillin, for a feminine allure that lingers well after dark.
“The bergamot is a very bright extraction that is more floral than citrus. It accentuates the brightness of the powdery snow and creates a fluid transition between the top note and the base. The heart of the scent has a blooming jasmine note that is bright, light and sunny, that links the powdery top note and the vibrating warmth of the woody base. The heliotrope integrates with the natural vanilla for its soft, creaminess.” Nisrine Grillié
Moncler Pour Homme: a woody-aromatic fragrance for him
Moncler Pour Homme is a woody aromatic fragrance created by perfumers Antoine Maisondieu and Christophe Raynaud. Capturing the vibrant natural beauty of an alpine forest, this enveloping fragrance contains an unprecedented saturation of woody notes. Starting with the exclusive Alpine Green accord for Moncler that, combined with the energizing freshness of Clary Sage, lifts the fragrance through a leafy expanse of mountain pines.
“The Alpine Green accord is a very refined top note, before Moncler Pour Homme enters into the more raw, woody elements of the heart and base notes. The cedarwood can be quite dry so the sandalwood envelops the cedarwood, and the musk creates a sort of cushion for it. The vetiver is a very complex wood note, it is both fresh and woody – it has citrus elements too and a lot of sophistication.” Antoine Maisondieu
Warming directly through an overdose of Cedarwood, the Mountain Woods accord takes ultimate precedence in this bold scent, forming a cocooning, earthy drydown of grand proportions when fused with the smoky magnetism of Vetiver.
“Moncler Pour Homme is a deep-dive of woody notes – much more than any classic men’s fragrance. The Mountain Woods accord present in both fragrances is accentuated a lot more in Moncler Pour Homme. For Christophe Raynaud and I, the idea was to play that against the fresh, green element of the Alpine Green accord with aromatic touches of pine resin, sage and cypress. To that effect, Monler Pour Homme is very modern in the way that it has a long dry down – it doesn’t really follow the formal construction of a traditional perfume.” Antoine Maisondieu
At the vanguard of modern perfumery, Moncler Pour Femme and Moncler Pour Homme combine an indulgence of natural ingredients with cutting-edge olfactive technologies and radical industrial design. Daring, elegant and surprising, each unique fragrance is an adventurous, sensory experience and an inviting portal into the Moncler world.
Moncler Pour Homme LED Screen Edition, $254
Moncler Pour Homme Eau de Parfum, 100 ml, $168; 60 ml, $115
Moncler Pour Femme Eau de Parfum, 100 ml, $168; 60 ml, $115
The shipment of Moncler fragrances has just arrived at select Hudson’s Bay stores. You will find them at Downtown Montreal, Anjou, Mississauga Square One, Guildford, Vancouver Downtown and Yorkdale.
Moncler fragrances are available exclusively in Canada at select Hudson’s Bay stores and soon at thebay.com