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Must-Have Missoni

Must-Have Missoni

When Ottavio Missoni set up a small knitwear workshop in Gallarate, Italy, in 1953, little did he know he would create one of the country’s most-identifiable fashion brands. It was famed fashion editor Anna Piaggi, then at Arianna magazine, who immediately took to the zig-zag and striped prints praising the craftsmanship and cheering on the brand at its first fashion show in Milan in 1958. When Ottavio and his wife Rosita were invited to present their collection at the Pitti Palace in Florence in 1967, Rosita told the models at the last minute to remove their bras because she felt they were the wrong colour. The Missoni fashions became transparent under the catwalk lights causing a sensation that fueled interest and sales for the company. Diana Vreeland, the famous editor of American Vogue, championed Missoni in the U.S. frequently photographing models wearing the Missoni print dresses, sweaters and jackets.

Missoni fashion look
Missoni fashion look

In Italy, the Missoni print is famous and still retains an unfussy, stylish chic. You will see woman carrying the zig-zag print bags, totes and wearing the jackets and sweaters. It’s a sign of elegance and pride. Margherita Missoni carries on the family tradition today retaining the spirit but modernizing the silhouettes and styling. Which is why this Missoni overnight bag is one of our very favourite of the season. It’s an authentic Missoni print bag designed by Margherita for the fragrance division.

Sneak peek: Purchase a large Missoni Pour Homme Parfum at select Hudson’s Bay stores in Canada later this month and you get the bag for free (while supplies last). It’s a very special piece from Italian fashion royalty.

Missoni Pour Homme
Missoni Pour Homme

Missoni Pour Homme fragrance is available in Canada at Hudson’s Bay stores and thebay.com


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11 Comments

  • Reply
    Angela Citrigno
    December 1, 2021 at 3:57 pm

    Amazing GWP and just in time for Christmas. I attended a fashion show in Florence Italy back in 1972 and I was enthralled with the fashion back then. I remember buying a pair of wedges and it took two years before that style came to Canada. I’m so glad that it doesn’t take that long for fragrance or fashion to arrive in Canada. @959angela

  • Reply
    Linda L
    November 17, 2021 at 9:02 am

    Missoni has always been the epitome of colour, design and quality. It’s fragrance is the perfect accessory of this luxe brand!

  • Reply
    Lori Lowery
    November 15, 2021 at 3:42 pm

    Gorgeous bag!

  • Reply
    Naella
    November 15, 2021 at 2:37 pm

    That bag! 😍

  • Reply
    Michelle Conn
    November 15, 2021 at 10:54 am

    ♥️ Love it …..

    ****”It’s an authentic Missoni print bag designed by Margherita for the fragrance division.” ….. could this be the Italian version of our own stylish Margarete – @SeptemberDee????? 🤔

  • Reply
    September Dee
    November 15, 2021 at 10:34 am

    Sounds fantastic and that bag is perfection!!!

  • Reply
    Brenda
    November 15, 2021 at 9:37 am

    Now that is a great gift with purchase! One for him and one for me!

  • Reply
    Cheryl Royston
    November 15, 2021 at 9:18 am

    Very lovely bag!

  • Reply
    Gabrielle
    November 15, 2021 at 8:22 am

    I’m a Missoni fanatic and I want that bag!

  • Reply
    Daniela Sborlini
    November 15, 2021 at 8:10 am

    Loving that bag, wow. Not sure hubby would use it but I sure would

  • Reply
    Anna Roszak Robinson
    November 15, 2021 at 7:24 am

    Looks amazing!

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