Browsing Tag


  • how to buy fragrances online
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    How to buy fragrances online

    Buying fragrance online may seem like an oxymoron, but in these days of lockdowns and COVID, scent enthusiasts are turning to e-commerce to discover and purchase new perfumes and fragrances. Online…

  • how to store fragrance

    How to store Fragrance

    So you’ve just invested in a beautiful new fragrance and it has arrived at your home or apartment. How do you keep it in pristine condition for as long as possible?…

  • Olfactory expert/perfumer Francoise Donche

    A Day In the life of a perfumer

    A Day In The Life Of A Perfumer Francoise Donche is one of France’s most accomplished olfactory experts/perfumers. Working for one of the world’s most prestigious fashion houses for several decades,…

  • News

    8 Scents With Exotic Fruits

    8 Scents with Exotic Fruits In the classic art of perfume creation, artists work in a pyramid shape when blending ingredients. There are top, heart and base notes – each revealing…

  • Award-winning florist Michael Merritt

    A florist’s guide to fragrance

    A Florist’s Guide to Fragrance: How trends in floral design mimic those in perfumery. Attention fragrance trend spotters: If you want to get a jump on future trends in perfumery, spend some…

  • 7 exquisitely romantic fragrances
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    7 Exquisitely Romantic Fragrances

    Ask national fragrance trainer and scent consultant Melanie Caplan the definition of a romantic scent during this era of social distancing, lockdowns and staycations and she sums it up succinctly: “A…