Spring’s cutest fragrance has arrived.
Exciting news! Moschino’s cult-favourite teddy bear-themed fragrance Toy is back in very limited numbers for 2021. The floral-woody-musk scent for him or her debuted in 2014 and sold out practically overnight. Fragrance enthusiasts were delighted with the teddy bear design that hid a bottle and atomizer inside.
This woody-floral-musk scent for women and men created by perfumer Alexandra Kosinski perfectly balances fresh citrus, soothing lavender with smooth woods. She skillfully combines brisk juniper and fresh mandarin with clean sandalwood and a hint of vanilla. The charming teddy-bear bottle hides a layered and accomplished scent within.
Ingredients: cardamom, juniper berry, bergamot, mandarin orange, lavender, violet, hawthorn, cedar, moss, sandalwood, vanilla
Toy was one of the first fragrances created by fashion designer Jeremy Scott when he joined the Italian fashion label as creative director in 2013. Scott brought a Pop Art sensibility to all of his creations and collections drawing on fast food, pop culture, Sponge Bob and Barbie doll references. While researching the Moschino archives, he came across Franco Moschino’s love of teddy bear motifs – a sly comment on society when incorporated into expensive designer gowns and jackets. He quickly dreamt up the idea of a teddy bear that hides a fragrance inside.
What’s unique about this teddy bear is the head pops off to reveal a fragrance atomizer. Only you know that this charming teddy bear hides a high quality fragrance inside.
Even the packaging is a wink at consumer culture. The box that hides the bear is designed to look like classic doll packaging of the 1960s and 70s with a clear window on the front, bold text and eye-popping colour. You’ll notice that Scott loves to juxtapose high and low in all his designs. He’ll take a high quality fragrance and put it into a bottle or packaging inspired by something common and every day.
Bottle collecting has become hugely popular in recent times with collectors hosting online auctions and sales. These kind of designer fragrance limited editions often become very desirable. If you decide to buy one with the thought of selling it one day in the future remember to keep it unopened in its original packaging. Fragrances retain more value at auction that way.
There are only a very few of these Toy by Moschino fragrances available in Canada this year. They are available exclusively at Holt Renfrew and holtrenfrew.com. Click for more details. It retails for $119 and contains a 50 ml eau de toilette fragrance.