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Versace’s Blockbuster Fragrance Dylan Purple Launches In Canada

Versace’s blockbuster fragrance Dylan Purple launches in Canada

Versace Dylan Purple
Versace Dylan Purple

Perfumer Christophe Raynaud creates a modern floral-fruity-musk fragrance for her

Versace is kicking off the new year with a blockbuster women’s fragrance called Dylan Purple which is expected to be one of the biggest scent launches of the year. Donatella Versace has worked for months with perfumer Christophe Raynaud to compose a modern floral scent that is sparkling and fresh.

Versace Dylan Purple
Versace Dylan Purple

Dylan Purple: The Fragrance

A sparkling bergamot is blended with the joyful tones of a freshly harvested orange. Juicy pear adds a touch of modernity to an accord that is as addictive as it is vibrant.

Heady scents of freesia deliver an explosion of bright purple color thanks to the delicate aroma of its petals.

Creamy cedarwood provides an elegant dry down.

“I created this fragrance as an invitation for travel,” says Raynaud. “A fresh, fruity and addictive opening, like a tribute to the iced delights of Italy and its iconic citrus. The floral heart is the representation of a hypnotic sunset by the water. Purple reflections and a delicate scented breeze. Finally, vibrant woody and the elegance of musk to recall the golden and reassuring sand.”

Iris Law
Iris Law

Iris Law, daughter of actor Jude Law, is the face of Dylan Purple.

“I love Iris. She has carved her own path. She has an amazing spirit. She is gorgeous, smart and a little bit wild…a true Versace girl. For me, she is the perfect face for our fragrance. She brings it to life with a great personal style, energy and fun,” says Donatella Versace.

Iris Law
Iris Law

The Dylan Purple ad campaign transports viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner creates a visual continuation from his previously directed Versace DylanTurquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’.

Versace Dylan Purple
Versace Dylan Purple

A bottle in purple

For this fragrance, the distinctive amphora-shaped bottle is coloured purple with rose gold detailing. The aluminum cap is embossed with the Medusa Head and engraved with the name of the fragrance. Baroque-style letters spell out the brand name around the shoulder of the bottle.

Versace Dylan Purple
Versace Dylan Purple

Versace Dylan Purple is available at Hudson’s Bay stores and thebay.com. It will launch February 2023 at Holt Renfrew, holtrenfrew.com, Nordstrom, nordstrom.com, Shoppers Drug Mart stores, shoppersdrugmart.ca, Sephora stores and sephora.ca.


7 Comments

  • Reply
    Trisha Pedros
    January 17, 2023 at 1:46 pm

    You had me at Versace! This sounds SCENTsational and Iris is as gorgeous as the bottle is in purple!

  • Reply
    Linda L
    January 16, 2023 at 8:15 pm

    Once again we are experiencing a unique and delightful Italian summer beach frolic with Versace Dylan Purple! Citrus, the purple freesia and cedarwood make this fragrance irresistible. Can’t wait to spritz it!!!

  • Reply
    SomiA
    January 15, 2023 at 10:37 am

    You had me at Bergamot! Love this purple bottle!

  • Reply
    Barbara L Wallace
    January 15, 2023 at 7:31 am

    Travel to Italy in a bottle. A very beautiful perfume bottle. The fragrance sounds divine! @Babsblw

  • Reply
    Liz Howard
    January 14, 2023 at 7:37 pm

    This sounds divine!

  • Reply
    Anna Roszak Robinson
    January 13, 2023 at 4:27 am

    Sounds beautiful 💜

    • Reply
      September Dee
      January 15, 2023 at 6:56 pm

      Thanks to Scentlodge and Dave I have discovered so many wonderful Versace scents. This is one I can’t wait to try. I love the fresh and sparkling notes! Dreamy! The bottle is so beautiful! Purple and rose gold is unexpected and modern glam. This sounds like a real winner to me. Versace has done it again! 👏👏👏👏👏

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