Versace’s blockbuster fragrance Dylan Purple launches in Canada
Perfumer Christophe Raynaud creates a modern floral-fruity-musk fragrance for her
Versace is kicking off the new year with a blockbuster women’s fragrance called Dylan Purple which is expected to be one of the biggest scent launches of the year. Donatella Versace has worked for months with perfumer Christophe Raynaud to compose a modern floral scent that is sparkling and fresh.
Dylan Purple: The Fragrance
A sparkling bergamot is blended with the joyful tones of a freshly harvested orange. Juicy pear adds a touch of modernity to an accord that is as addictive as it is vibrant.
Heady scents of freesia deliver an explosion of bright purple color thanks to the delicate aroma of its petals.
Creamy cedarwood provides an elegant dry down.
“I created this fragrance as an invitation for travel,” says Raynaud. “A fresh, fruity and addictive opening, like a tribute to the iced delights of Italy and its iconic citrus. The floral heart is the representation of a hypnotic sunset by the water. Purple reflections and a delicate scented breeze. Finally, vibrant woody and the elegance of musk to recall the golden and reassuring sand.”
Iris Law, daughter of actor Jude Law, is the face of Dylan Purple.
“I love Iris. She has carved her own path. She has an amazing spirit. She is gorgeous, smart and a little bit wild…a true Versace girl. For me, she is the perfect face for our fragrance. She brings it to life with a great personal style, energy and fun,” says Donatella Versace.
The Dylan Purple ad campaign transports viewers into an endless summer, with protagonist Iris Law starring in her second campaign for the brand following this year’s La Vacanza campaign. Director Gordon Von Steiner creates a visual continuation from his previously directed Versace DylanTurquoise fragrance campaign starring Hailey Bieber, with innovative fluid camera movements that rotate from scene to scene, sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense of an immersive ‘Versacesphere’.
A bottle in purple
For this fragrance, the distinctive amphora-shaped bottle is coloured purple with rose gold detailing. The aluminum cap is embossed with the Medusa Head and engraved with the name of the fragrance. Baroque-style letters spell out the brand name around the shoulder of the bottle.
Versace Dylan Purple is available at Hudson’s Bay stores and thebay.com. It will launch February 2023 at Holt Renfrew, holtrenfrew.com, Nordstrom, nordstrom.com, Shoppers Drug Mart stores, shoppersdrugmart.ca, Sephora stores and sephora.ca.