What is a Magnifying Essence?
Roman luxury brand Bvlgari has quietly launched one of the most innovative and truly fun fragrance concepts of the year: Allegra. Perfumer Jacques Cavallier blended five prestige fragrances for her inspired by Italian emotions and lifestyle. What he did next is truly exciting. He composed five Magnifying essences that can be used with any fragrance to create a custom scent. He chose: vanilla, bergamot, musk, patchouli and rose for his magnifying themes.
Now, the concept of developing single note fragrances and “enhancers” isn’t new in perfumery. But creating a magnifying fragrance that can be worn on its own or paired with another scent is cutting edge. Jacques five Magnifying essences were created using traditional fragrance structures so each has longevity and clarity. They stand as fine fragrances themselves.
“Magnifying essences are a celebration of the most exquisite essences available in nature with which you can accentuate or add a new olfactory facet to your perfume without having to buy a second or third fragrance, explains perfumer Jacques Cavallier. “The Magnifying essences are made from absolutely extraordinary natural notes that are exclusive to Bvlgari and can be worn alone, as each one is already a perfume in and of itself.”
“Bvlgari Allegra is a brand new personalized experience offering unprecedented freedom in high perfumery. It’s an opportunity to fully be yourself with your very own perfume that others won’t have. Who hasn’t dreamed of showing a different side of themselves every day?”
Cavallier says it is all about enhancing emotion using olfactory senses.
“Magnifying essences – universal perfume notes that are used to create emotions embodied in freshness, fruitiness, woody or ambery notes, in other words sensuality. Think of them as a palette of emotions that can be more or less accentuated, depending on the amount added offers the possibility of adapting your fragrance to the season, your mood and the world around you. It allows you to share joy and happiness, especially in times when a sense of jubilance is vital.”
Here are the five Bvlgari Allegra Magnifying Essences:
Bvlgari Allegra Magnifying Essence: Vanilla
This fragrance brings a seductive addiction and magnifies sweet emotion. The delicately sweet essence of Magnifying Vanilla tantalizes, with vanilla beans imported from Madagascar. To develop the fruit’s most complex and nuanced facets, it’s dried in the sun. Raw, leathery and sexy notes culminate in an addictive aroma, and Magnifying Vanilla ignites an irresistible attraction.
Bvlgari Allegra Magnifying Essence: Rose
This Magnifying essence maximizes florality and boosts the emotion of romance of any of the Allegra eaux de parfum. The combination of high-quality Bulgarian and Turkish roses entices with a velvety, voluptuous intensity. The rose character is perfectly captured thanks to a unique fragmentation of essential oils and an unusual distillation. With a sparkle refined by subtle woody notes, Magnifying Rose delivers a luscious bouquet full of the optimism of love.
Bvlgari Allegra Magnifying Essence: Bergamot
This Magnifying essence elevates freshness and adds an optimistic spirit to any of the Allegra eaux de parfum. The citrus essence bursts with solar energy. To achieve this brightness, Calabrian bergamot is harvested when it is perfectly ripe – when it contains sweet and crisp notes
Bvlgari Allegra Magnifying Essence: Patchouli
This perfume adds an alluring woody facet and creates a warm, cocooning emotion. Made with patchouli sourced from Indonesia, the opulent distillation is of unprecedented quality, free of any dark, earthy notes by exclusive fractionation. Enriched with woody and chypre facets, Magnifying Patchouli rouses a precious and powerful seduction.
Bvlgari Allegra Magnifying Essence: Musk
This perfume adds an extra layer of caressing softness to any fragrance. The warm and sultry essence of Magnifying Musk is inspired by the intimate feel of touch. Crafted with ambrette, the deceptively simple musk reveals a sophisticated radiance. With its notable and expressive luminosity, the perfume recalls the dazzling joy of embrace.
“The great thing about the Bvlgari Allegra experience is the freedom it offers each of us to truly be ourselves with our own unique perfume.”
Bvlgari Allegra fragrances and Magnifying Essences are available exclusively in Canada at select Holt Renfrew stores and holtrenfrew.com